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Pearson Knowledge Technologies' WriteToLearn Named Finalist in Software & Information Industry Association's 2007 Codie Awards

Recognized in "Best Online Instruction Solution" Category

BOULDER, Colo. - Jan. 30, 2007 - Pearson Knowledge Technologies today announced that WriteToLearn™, a Web-based learning tool that helps students develop writing and reading comprehension skills, is a finalist in the Software & Information Industry Association's (SIIA) 22nd Annual Codie Awards. WriteToLearn is honored in the "Best Online Instruction Solution" category.

The Codie Awards recognize 72 categories of outstanding products and services. This year's finalists represent an impressive array of technology and business excellence, passion and success. They were chosen from more than 1,200 nominations, submitted by more than 600 companies - breaking the record set in the 2006 awards.

The "Best Online Instruction Solution" category recognizes the best educational Web site designed to provide instructional support for preK-12 students, teachers and administrators.

With WriteToLearn, students practice essay writing and summarization skills, and their efforts are measured by the state-of-the-art Knowledge Analysis Technologies™ (KAT) engine, which automatically evaluates the meaning of text by examining whole passages. The KAT engine is a unique automated assessment technology that evaluates the meaning of text, not just grammatical correctness or spelling.

"Research shows that the guided practice with immediate feedback provided by WriteToLearn improves student reading comprehension and writing skills, which are critical for success," said Lynn Streeter, president, Pearson Knowledge Technologies. "We are excited to have our innovative online tool recognized by the information technology industry."

In the next step of the Codie Awards process, SIIA members will select winners in each category. The 2007 Codie Awards will be presented on April 17 at the Palace Hotel in San Francisco. For a complete list of the 2007 Codie Award finalists, visit www.siia.net/codies/2007/finalists.asp.

"The 2007 Codie finalists represent real winners, even at this stage of the contest," said Ken Wasch, president, SIIA. "Competition is fiercer than ever, and that makes selection as a Codie finalist a real achievement. All the companies on this year's list should feel justifiably proud of their recognition."

WriteToLearn is available from Pearson Assessments, Pearson Digital Learning, Pearson Prentice Hall and Apple (as part of the Apple Digital Learning Series for middle and high school language arts). For more information about WriteToLearn, visit www.WriteToLearn.net.

About the Software & Information Industry Association
The Software & Information Industry Association (SIIA) is the principal trade association for the software and digital content industry. SIIA provides global services in government relations, business development, corporate education and intellectual property protection to more than 800 leading software and information companies. For further information, visit www.siia.net.

About Pearson Knowledge Technologies
Pearson Knowledge Technologies (www.PearsonKT.com) is the developer of products and services based on a unique automated text analysis technology that evaluates the meaning of whole passages. The company's Knowledge Analysis Technologies (KAT) engine immediately measures writing and content in a way that simulates a skilled human grader and encourages better subject knowledge. Pearson Knowledge Technologies' writing and reading skills products, such as WriteToLearn, Intelligent Essay Assessor and Summary Street, use the KAT engine to help improve writing, reading and comprehension skills, as well as build content knowledge for education and other markets.

Pearson Knowledge Technologies is a business of Pearson Education (www.pearsoned.com), the world's largest integrated education company, which in turn is part of Pearson (NYSE: PSO), the international media company. Pearson's other primary operations include the Financial Times Group and the Penguin Group.

For more information, press only:
Lisa Wolfe, L. Wolfe Communications, 773-325-9935, lwolfe@lwolfe.com